Storm is delighted to have been appointed by FAGE UK, makers of TOTAL Greek Yoghurt (the number one selling Greek yoghurt brand in the UK) and Fruyo – Greek Yoghurt with real fruit pieces.
Storm will be driving awareness of the great taste, versatility and health benefits of TOTALand educating influencers on the difference between Greek yoghurt and Greek-style yoghurt. With many UK consumers unaware of the difference – Greek yoghurt is made in Greece by a unique and traditional straining method, making it additive and preservative free. TOTAL is 100% natural and contains only two ingredients (pasteurised cow’s milk and live cultures) – Storm will be reaching out to media to spread the word. The team will also be encouraging consumers to consider TOTAL as a healthier alternative to cream or mayonnaise without compromising on taste and highlighting the fact it is low in calories and fat,contains no added sugar or sweetener, is high in protein anda good source of calcium.
As part of the programme, Storm will be supporting the launch of the new TOTAL Greek Yoghurt Cookbook, containing over 120 fresh and healthy ideas for Greek Yoghurt developed by top TV chef, Sophie Michell.