We’re preparing to flex our muscles here at Storm Communications, with our latest client, Surge, about to launch their first EMS (Electric Muscle Stimulation) studio in central London. EMS is a total body workout using body current. Our muscles contract through electric impulses (bioelectronics) in a normal state, and EMS training makes use of this effect to work muscles harder in specific areas, activating over 90% of muscle fibres during a 20-minute work-out. This efficiency makes it an ideal supplementary workout for both gym-goers and professional athletes alike. The expert Surge team will be bringing a professional, confident approach to training micro-classes of up to four people in their state-of-the-art London studio.

Storm Communications will be running a consumer PR campaign with experiential activity to drive trial of this exciting new fitness concept, alongside content creation and social media management.

For more information contact Elinor Tyler, Head of Consumer Public Relations on 0207 240 2444 or Elinor.Tyler@stormcom.co.uk.