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Bottoms up – Storm wins craft beer account!

  • Written by Storm Communications
    |
    March 31 2017
    |
  • Posted In : Blog , News
    |
  • 0 comments

We are very excited to announce that we have been appointed by London’s award winning craft beer producer Fourpure Brewing Company, following a competitive pitch.

Based in Bermondsey, South London, Fourpure was founded in 2013 by brothers Dan and Tom Lowe. The last four years has seen a rapid rise in production, going from an empty warehouse to producing more than 1.2m litres. Just last week, Fourpure was presented with the prestigious Brewery Business of the Year and Business Innovation awards at SIBA’s (Society of Independent Brewers) annual BeerX awards.

We will be the driving force in communicating their ‘Inspired by Adventure’ ethos to consumer and trade media, while establishing the company as the go-to voice in the craft beer space.

For further information please contact Elinor Tyler at Storm.

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Less is More

  • Written by Storm Communications
    |
    March 20 2017
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  • Posted In : Blog , Views
    |
  • 0 comments

Gone are the days when organic reach meant something on Facebook, or when you could scroll through your Instagram news feed chronologically, being able to see things in the order they were shared. Nowadays the content that fills each slot in a feed is determined by carefully honed algorithms designed to have you engage with what you’re seeing. The more you engage, the longer you stay on a channel, and the longer you stay on a channel the more opportunity there is to advertise to you.

This drop in organic reach has resulted in brands rushing to advertise and sponsor their posts in a desperate attempt to regain some of share of voice they previously had, but a side-effect of this is an assumption by the smaller players in the market that posting more frequently will somehow make up for the drop in reach and engagement. Understandably, those with limited social media advertising budgets are keen to do what they can to get their content in front of fans, but churning out posts in the hope that more people will see them can have the opposite effect thanks to ever-changing algorithms.

Instead, the focus should be on quality, curated content that really engages fans and followers. It’s better to post quality content four times a week than sub-par content eight times just for the sake of it, and of course each brand and channel is different. Reducing posts also means more time to spend crafting the remaining ones, allowing creators to consider the best approach in terms of tone, copy and creative, all of which go toward producing content that engages far more, and a better return on investment for clients.

At Storm Communications, we’re experts at making the most out of your budget, and whether you’re a small fish in a big pond or vice-versa, we’ll have a solution for you.

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Storm gets gaming

  • Written by Storm Communications
    |
    March 06 2017
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  • Posted In : Blog
    |
  • 0 comments
Storm gets gaming

We’re delighted to announce that we have been appointed by Spain-based software developer Fluendo to manage the UK launch of its new eSports application, following a competitive pitch.

The exciting project will see us introduce the new solution to key influencers in the UK including gaming journalists, eSports associations and bloggers. We’ll be raising awareness of its key features and helping ensure Fluendo achieves excellent sign-up following the launch.

eSports are no longer a niche hobby. Professional teams have emerged that have the same structure as traditional sports with coaches and analysts. Not only that they have stringent training regimes and can earn huge amounts in prizes and sponsorships. Fluendo’s new tool will help professional and recreational players take their gameplay to the next level.

For more information please contact Adam Craig at Storm.

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