CASE STUDY: BLACK SHEEP COFFEE
We herd the call
Black Sheep Coffee is a unique and alternative coffee brand, run by four young entrepreneurs. Storm was tasked with launching the UK’s first fine Robusta blend, establishing Black Sheep as the go-to coffee brand of choice for young professionals, helping drive sales, secure retail and foodservice listings and drive footfall to Black Sheep Coffee’s pop-up Camden café.
Storm tapped into the huge trend around artisan coffee brands, majoring on the strong USP the brand and launched the UK’s first ‘fine Robusta’ coffee. Consumer profile slots and product placement opportunities were targeted to increase brand awareness and drive trial.
One-to-one briefings were set up with key titles including The Grocer and The Caterer, securing visibility for the brand within key B2B channels.
Extensive coverage with The Sunday Times , Metro, Shortlist, Country Homes and Interiors and.The Grocer over the six month campaign and a full page profile was secured in The Caterer.
The ROI was 12:1 and all-importantly Storm’s work helped Black Sheep Coffee secure a listing in Whole Food Market’s flagship Kensington store.