Celebrating great dads

Premium sauce makers, the Great British Sauce Co., wanted a social media campaign which raised wider awareness of the brand, helped to drive sales of range and communicated the brand’s core values.

Storm devised a creative campaign giving away 50 personalised bottles of Great British Sauce in time for Father’s Day. To enter, people had to tell us why their dad deserved this memorable prize with his name on it. Celebrating the dads of Britain proved to be a hit – with nearly 500 touching entries submitted – many featuring photos (there was even a poem or two).

The campaign reached over 100,000 relevant people from Great British’ Sauce’s target audience, and created a strong visual hook which would encourage people to share once they received their personalised prize.

In just a few months the brand has gone from strength to strength online – and now boasts more Facebook likes than their nearest competitor.


GB Sauce personalised bottle