CASE STUDY: ISLE OF WIGHT TOMATOES
Freshest, ripest and sweetest
As one of the sunniest parts of the UK, the Isle of Wight is the perfect environment for growing tomatoes. Storm’s brief was to promote Isle of Wight tomatoes’ provenance, quality and superior flavour, via both non-branded produce and The Tomato Stall’s artisan product range.
To establish a groundswell of awareness we targeted leading chefs, home economists and nutritionists with new season samples. We worked with cookery schools to educate the benefits of IOW tomatoes, and rolled out a product placement campaign with key national and food-focused UK media.
Coverage highlights included Daily Mail, Daily Mail Online, The Independent, The Times twice, Delicious, a three-page feature in Olive with name-checks in media and social media channels. A ROI of 5:1 was delivered with 65% of coverage appearing in tier A titles.