A sweet approach

Artisan honeycomb brand, Mighty Fine approached Storm as part of its business development goals with three key aims: raise its profile, drive consumer sales and help generate interest with potential retailers across the premium impulse category.

The aim was to drive consumer sales in the run up to Christmas, as well as help gain listings for its new range of flavoured honeycomb bars.

Running a focused six month campaign as part of Storm’s Squall service– which is a fixed, low price, stripped back PR service for start-up and SME food and drink companies, Storm delivered a targeted media relations campaign focusing on key national and lifestyle media, and the core trade press.

The campaign delivered 26 pieces of coverage, including seven high profile pieces in the national newspapers and supplements such as Evening Standard, The Observer Magazine, S Magazine, Daily Mail and MailOnline, as well as key trade coverage in The Grocer, Speciality Magazine and Fine Food Digest.

The coverage spiked sales via Mighty Fine’s website in the run up to Christmas and also was credited as driving trade enquiries, including a leading organic retailer.

Mighty Fine Chocolate