CASE STUDY: TREE OF LIFE
A growing reputation
Organic and natural wholesale distributor, Tree of Life, set Storm the task of building awareness of its corporate brand and providing trade marketing support for its exclusive products.
A thought leadership campaign was instigated in the grocery retailing and wholesale trade media, positioning Tree of Life as the leading distributor in the natural and organic category and developing a voice within the industry. Commentary features and letters to editors on issues affecting the sector, articles using consumer insights and shopping habits, and corporate profiles were all deployed alongside regular news on the business’ performance, personnel and own-label ranges.
Running alongside this, Storm also promoted its exclusive brand partnerships with a range of companies, through news releases and feature contributions.
The campaign delivered over 150 pieces of coverage in the first 12 months, resulting in an ROI of over 7:1 and an OTS of 1.6m. A key highlight was securing coverage on average once a month within the industry’s key title, The Grocer.