CASE STUDY: WTCE
Serving up world class media
The World Travel Catering & Onboard Services Expo (WTCE) is the world’s leading event dedicated to the travel catering, passenger comfort and buy-on-board markets. Storm’s job is to raise awareness with potential exhibitors and drive visitors, targeting the on-board catering, food sector, packaging, equipment and travel retail media.
We employ a mix of tactics including news generation, contra deal fulfilment, exhibitor relations and on-site press office management, and use key industry issues and themes to add relevance. Storm also manages WTCE’s social media; twitter and LinkedIn throughout the campaign, and provides content for the exhibition’s blog, liaising with industry experts, conference speakers and exhibitors.
Extensive coverage in all key media typically comprises over 100 and a ROI of 8:1. And social media reach has soared under Storm’s guidance, in the first year WTCE’s following on Twitter and LinkedIn increased by 43% and 36% respectively and increased its Twitter impressions by over 2000%.