Securing this year’s SCTX

UK Event PR for SCTE

Following a hugely successful campaign for last year’s event, Storm Communications has been reappointed by the Security & Counter Terror Expo to run their UK event PR. Starting in October, we will once again be running a proactive media relations programme to raise awareness of the event’s speakers and exhibitors in key vertical sectors, including the military, security, counter terrorism, critical infrastructure, cyber security and emergency services. Additionally, the 2017 event will see us managing digital activity around the show, connecting with key audiences via Twitter and LinkedIn channels, and creating targeted advertising.

Last year, we achieved a record amount of media coverage for the event, including high profile speaker pieces in a number of broadsheet national papers, as well as being broadcast on BBC News, Sky News and NBC News. All key media titles wrote extensively about the event in the lead up to the London show, which resulted in visitor numbers exceeding all expectations.

SCTX is one of many UK event PR accounts run by Storm. This year alone we have already managed press office activity for the portfolio of in-cosmetics Group events, including the newly launched North America show, Helitech International, World Travel Catering & Onboard Services Expo, Foodex, Food & Drink Expo and Trauma Innovation.

For further information about Storm Communication’s B2B and corporate PR credentials please call senior account director Adam Craig on 020 7240 2444.

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Working at a London communications agency

Storm - London communications agency

Imogen Stuckes is currently working with Storm’s consumer PR team as part of a three-month paid internship. Here’s what she has to say about life at a London communications agency so far:

When I completed work experience at a PR agency last summer, I knew I wanted to pursue a career in communications, and having secured a 2:1 in my English Literature with Classics degree I embarked upon an internship at Storm.

So what’s it REALLY like being an intern at a London communications agency? Before I arrived I assumed I would mainly be observing, photocopying, making tea… how wrong I was! (Although everyone at Storm loves their hot beverages, it’s not a pre-requisite that I make them for everyone). I was thrown into the world of PR, being given responsibility from the start with my very own specific consumer clients to work on. I began by cutting coverage and doing send outs, which allowed me to get to know the brands and understand the consumer audience more. Two months in, and I’m now trusted with doing sell-ins, research and even writing social content!

One of the best things about PR is seeing the coverage you worked for appear in print or online. It’s a great feeling to see a glowing review about a product you’re representing, not to mention knowing that you’ve achieved a result for your client.

Working in communications is the perfect job for an arts graduate: I get to use my creativity during brainstorms, and dust off my writing skills when creating competition copy or social content! There’s never a chance to be bored, as the work is so varied, and I’m working on a different brand every day ranging from food to property to hotels.

I’m also lucky enough to have a wonderful, friendly and sociable office, who make coming into work every day that little bit easier. Being in the heart of London is great, too: if the sun actually comes out we can sit by the Tate and have lunch. A highlight of the week has to be when we are visited by the resident Storm dog, Louis, the cutest and most important member of the team!

Above everything, being an intern at Storm has really confirmed my wish to continuing working in public relations and I can’t thank the agency enough for letting me experience every part of the world of PR. I’m now one step closer to becoming a character in ‘Absolutely Fabulous’ and therefore achieving my career goals…

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in-cosmetics opens its doors to North America

in-cosmetics North America

It’s been an exciting time for the in-cosmetics team here at Storm. As we reach the final countdown to the first ever North America show launching in New York this September 6-7, the team has been busy generating a buzz in the international trade media and across social channels.

The team already manages the international cycle of shows including Paris, Asia, Korea and London, and this year we were delighted to be appointed to handle the launch of the North American show, extending our brief across entire the global portfolio.

For further information, please contact Nicola Marston on 020 7240 2444 or email in-cosmetics@stormcom.co.uk

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Bio Collectors tackles London’s food waste

Bio Collectors Waste Report

The Bio Collectors team here at Storm has been celebrating success after releasing the company’s Tackling London’s Food Waste report. Researched, written, designed and issued by Storm, the report also launched the Just AD Food campaign to encourage consumers and businesses alike to do something about the 900,000 tonnes of food we Londoners are wasting annually. We had great media pick up in all the key waste and recycling titles including CIWM and edie.net, with further interest from regional media and plenty of social media engagement.

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‘Super-sugar’ hit for Storm

SugaVida

With more and more people opting for a low-sugar or sugar-free lifestyle, we are delighted to announce one of our newest clients, SugaVida, which is the UK’s only supplier of organic Palmyra Jaggery (a crystallised, unrefined nectar alternative to sugar).

The ultimate nutritious ‘super-sugar’, SugaVida has a low GI making it safe for diabetics, and is rich in vitamins and minerals including B1, B2, B6 and B12, so is ideal as part of a healthy diet.

One teaspoon of SugaVida – meaning ‘sugar of life’ – contains 36% of the RDA of vitamin B12, 210% of the RDA of vitamin B6 and a whopping 500% of vitamin B1. Highly versatile, it can be added to tea, coffee, smoothies, protein shakes and water as a superfood supplement, as well as used as an ingredient in baking and cooking, using the equivalent of 50% less sugar. It’s regularly endorsed by top nutritionists, dieticians and Michelin star chefs across the UK and Europe.

As the product goes through a packaging relaunch, Storm will be in charge of raising brand awareness in mainstream consumer and trade media to encourage sales and new listings, as well as communicating the incredible benefits of SugaVida.

For further information, please contact Naomi Matthews on 020 7240 2444 or email sugavida@stormcom.co.uk

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The 2016 Benenden National Health Report

Drunkorexia - Benenden Health

It’s been a fantastic week for the Benenden team here at Storm with the release of the brand’s annual National Health Report. The concept, designed, written and issued by Storm for the past three years has gone from strength to strength. This year, report findings have been published across the national UK media, from The Daily Telegraph to the Daily Mail, on the radio, and even a slot on the BBC’s Victoria Derbyshire show, as well as securing a further 68 pieces of coverage. The report’s headline finding this year was that almost half of young people in the UK have admitted to skipping meals to save calories for drinking later, a destructive trend known as drunkorexia.

Benenden Health Report 2016

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The perfect seasoning

AVogel joins Storm Communications

It’s the perfect summer seasoning as A.Vogel’s food brands join Storm Communications. We have  just been appointed as A.Vogel’s PR agency to help boost the profile of its food brands, including Herbamare and bioSnacky, in the U.K.

bioSnacky is a sprout-growing system comprised of germinators and a variety of health-boosting seeds. Herbamare is a seasoning salt combined with 12 different, fresh, organically-grown herbs.

We’ve been brought in to help increase awareness of the brand in the UK. Our main focus is on the consumer press, but we’ll also be running an Instagram channel for the brand.

For more information, contact our Head of Consumer PR, Elinor Tyler, on 020 7240 2444.

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Delivering the goods with Heartier

Market Porter

Who doesn’t love quality ingredients (like cheese) delivered straight to your door? We’re thrilled to announce a partnership with new, premium, online market place, Heartier. Working with a select group of high quality suppliers such as butchers and cheese-mongers from around the UK, Market Porter brings you the very best produce direct to your door and without the hassle of a monthly subscription.

Storm will be responsible for driving new and repeat customers to the brands online platform by generating impactful coverage with national, lifestyle and food press and communicating key messages around provenance, quality, taste and expertise.

For further information, please contact Storm’s Divisional Director, Susan Cole on 020 7240 2444.

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Better (Bankside) for it!

Better Bankside

We’re a very happy Bankside business this week. We’ve just been appointed as Better Bankside’s PR agency! Better Bankside, a Business Improvement District, works to make the Bankside area, including Southwark and Borough, a better place to live, work and visit. We’ve reaped the benefits ourselves, from Street Gym sessions to recycling schemes, and not forgetting the spectacular Shakespeare 400 celebrations in the area.

There are two big projects we’ll be working on this year – launching London’s answer to the New York High Line, and the MERGE annual arts, music and performance festival where artists draw upon the area’s heritage and culture. We’ve been brought in to help increase awareness of the work Better Bankside does for the area, as well as establish Bankside as a destination in its own right.

From the Bard to Dickens, to Borough Market and Tate Modern, it’s an area steeped in history, culture and talent, so we can’t wait to talk about it. We’ll be focusing on outreach to the London, consumer and trade press with all the exciting work Better Bankside is doing.

For more information, contact our Head of Consumer PR, Elinor Tyler, on 020 7240 2444.

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Introducing Tipa

Tipa Kish herbs and cheese

Flexible food packaging that behaves just like an orange peel… We’re delighted to announce that Storm has been appointed by Tipa Sustainable Packaging to launch its fully compostable and bio-degradable plastic food packaging in the UK.

Plastic used across international value-chains for food and beverage packaging accounts for a staggering two-thirds of the world’s plastic waste. As such, sustainability and green packaging remain a critical topic for the food industry as it looks to eliminate waste in all forms within the supply chain, as well as meeting EU guidelines and industry self-regulation commitments.

With the same end of life organic waste properties as the food it wraps, Tipa’s innovative packaging is just as transparent, durable and impermeable as ordinary plastic packaging yet it returns to nature with no harmful impact on the environment, unlike other commonly used materials on the market. This means consumers can simply dispose of food packaging as they do with their food waste – into the food waste stream or by using a composter.

Storm has been brought on board to drive awareness of this revolutionary packaging material across the packaging, food manufacturing and grocery retail trade media, as well supporting Tipa’s appearance at the 2016 PPMA Total Show in September.

For further information, please contact Beki McVicker on 020 7240 2444 or email tipa@stormcom.co.uk

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