Forresters, a leading chicken processor based in Cheshire, has appointed Storm Communications to manage a three-month trade campaign to launch its new Delamere range of ready-to-eat and chilled ready-to-cook chicken products. Storm will be responsible for helping Forresters launch the new range at a series of trade events, as well as raising its profile within the retail convenience sector.
The new Delamere ready-to-eat range includes a number of flavour profiles including Tikka flavoured Cooked Chicken Slices and Hot & Spicy Chicken Wings available in a variety of pack sizes and formats including £1.00 RRP packs, ‘2 for £4’ multipacks, meal solutions and value packs. The Delamere chilled ready-to-cook range includes Southern Fried Chicken Fillets, Breaded Chicken Mini Fillets and Breaded Chicken Chunks, all of which are made from 100% chicken breast and are available on a ‘2 for £5’ permanent multi-buy promotion.
The Delamere range will be launched and showcased at the International Food & Drink Event (IFE) 2015, National Convenience Show 2015 and the 2015 Great Nisa Retail Exhibition.