Going places with PEW
Reed Exhibitions – organiser of the Passenger Experience portfolio of events for the airline, rail and cruise industries – has appointed our B2B & Corporate team to handle Aircraft Interiors Expo (AIX), World Travel Catering & Onboard Services Expo (WTCE), Passenger Technology Solutions (PTS) and Passenger Experience Conference (PEC), all of which take place in Hamburg next April, as well as Aircraft Interiors Expo Los Angeles (AIX LA next September.
The programme will communicate the benefits of attending each unique event, with a particular focus on promoting how passenger experience professionals can gain value from attending all co-located events.
In addition to highlighting the sourcing and educational opportunities available at the renowned PEC, AIX – entering its 20th year – and WTCE events, the agency has been tasked with bringing together the entire passenger experience calendar of events and raising awareness of the second edition of PTS.
Storm’s B2B & Corporate Divisional Director, Adam Craig, will lead the account, he commented: “Having run the PR programme for WTCE for a number of years it’s great to be working on an expanded brief that covers all the Passenger Experience Week events, as well as AIX LA.
“Passenger experience is a hot topic in the aviation, rail and cruise industries, and our role will be to communicate how these events provide a platform for those responsible for cabin design, in-flight entertainment, connectivity, technology, passenger comfort, travel catering and onboard retail to deliver on the demands of the 21st century passenger.”
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