Storm Communications has been reappointed by Jacobs Douwe Egberts (JDE) – a global coffee & tea company serving consumers in more than 80 countries – to handle an expanded portfolio of brands across its Professional and Retail divisions.
The consumer and B2B PR agency, which specialises in food & drink, health and wellbeing, won the expanded account following a competitive pitch process overseen earlier this year by Euan Thomas, Marketing Specialist at JDE. The PR programme, which will encompass grocery retail, wholesale, FM and leisure media, kick-started in March and has seen the agency work with the company on both its trade PR and advertising direction for 2016.
Returning to Storm for its ninth annual campaign, the team will be tasked with promoting a wide variety of brands within the JDE portfolio including Douwe Egberts, Piazza D’Oro, Kenco and Tassimo as well as the Espresso Bar and Cafitesse solutions designed for the vending, hotels and stadia sectors. For further information visit Jacobs Douwe Egberts.