Passing the test
We’re proud to have passed the PRCA’s Communications Management Standard (CMS) audit for the fifth time in a row. CMS is the hallmark of PR excellence and we have to undergo rigorous testing across the business to demonstrate best practice and robust business practices. It combines elements of ‘ISO9001’ and ‘Investors in People’ with criteria specific to a PR and communications consultancy, and covers areas such as leadership, business planning, business improvement, financial management and systems, campaign management, client satisfaction, new business practices, people management and development and diversity.
Storm has been a member of the PRCA (Public Relations and Communications Association) for over 20 years and MD Amanda Williams sits on its PR and Communications Council, which acts as a think-tank for the industry and helps inform and debate the PRCA’s strategic priorities.