Better Bankside

THE BRIEF
Storm was retained by Better Bankside on a 2-year brief to raise awareness of the business improvement district (BID), which aims to make the Bankside area a better place to work, live or visit.

THE STRATEGY
The campaign focused on delivering results across the wide ranging consumer-facing press: broadcast, national, consumer print, on-line and bloggers, with particular emphasis on London-centric media. Two key initiatives, the Low Line and MERGE Festival, formed the backbone to the campaign, with support for other activities such as Air Quality, Borough Market’s Bastille Day and Pancake Day activities, London Design Festival and on-going destination features.

THE RESULTS
Over the two year campaign, Storm achieved 200 items of coverage ranging from high-profile destination pieces in the Evening Standard and national profiles on the Low Line in the likes of The Guardian, through to Time Out, Metro, London Live TV and Lonely Planet travel guides.

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