Burts Chips – Dadventure Campaign

THE BRIEF
Burts Chips tasked us to drive reach, awareness and website visits during a key sales period for the brand, and to target their key market of young dads.

THE STRATEGY
We launched Dadventures: a campaign designed to inspire and excite. Working with a mixture of dad influencers on Instagram and blogs, we asked fans to tell us how they’d spend £1,000 on a dream Dadventure, with one lucky person getting to bring it to life. We supported the campaign with always-on content designed to provide sparks of inspiration and increase the lifestyle offering of the brand. All content included calls to action to visit the Burts Chips website and competition page, and was supported with targeted display and retargeting advertising to drive web traffic and engagement.

THE RESULTS
The campaign had a reach of 1.2 million people, achieving an engagement rate of 4%. The website saw an increase in unique monthly users by 20% during the campaign, and over the four month period Burts’ social media channels grew by over 15,000 fans.

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