Storm was appointed to help launch a new and exclusive wine spa in upmarket Fulham Road, London.
A wine spa is new to the UK, so the campaign looked to generate wide national and consumer coverage to explain the concept of Ella di Rocco and to generate bookings through its website. Key beauty and lifestyle journalists were invited to experience it for themselves, and to write a full review.
Over the six-month campaign, Storm achieved 60 items of coverage ranging from Evening Standard, Time Out, Metro, On In London, Yahoo, Sheerluxe, Daily Telegraph, through to video content on The Independent’s Facebook page and on the Press Association news wire. All coverage included a review, selection of images or video and importantly a link back to the website.