Fourpure Brewing Co. is at the forefront of the booming craft beer industry. Based in Bermondsey, Fourpure tasked Storm to become the go-to voice for commentary in the craft beer space and to generate strong company-centric coverage that focuses on business success and Fourpure’s entrepreneurial streak.
Storm initiated a high impact national and trade outreach campaign, targeting media with information on Fourpure’s growth and innovation, as well as positioning co-founder Dan Lowe as a spokesperson for the industry. National and trade press were a key focus with messaging around Fourpure’s provenance as a London-centric brand, sustainability through its canning line and innovation were woven through all elements of the campaign. Key diary dates were also tapped into, such as International Beer Day, which was supported with an infographic and a media tour of the brewery and tap house.
High profile coverage was achieved in the likes of Daily Telegraph, Financial Times, The Grocer and Morning Advertiser. Key media events and visits to the brewery also helped drive coverage in likes of Time Out as well as establishing good relationships with key trade titles, who now proactively approach Fourpure for comment on a number of subjects.