in-cosmetics

THE BRIEF
Working across its global portfolio, including in-cosmetics Europe, North America, Latin America, Asia and Korea, Storm is tasked with reinforcing that it is the most important group of exhibitions for the cosmetics and personal ingredients industry.

THE STRATEGY
Working closely with all the key cosmetics ingredients and personal care titles and on-line sites in the key territories around each show, Storm ensures that the content highlights key industry issues, hot topics and thought provoking innovation. This ensures that in-cosmetics is seen as a thought-leader, rather than just an event, whilst giving the press interesting and topical content.

We work with key speakers and presenters at the show, as well as liaising with multiple exhibitors and show partners, to identify interesting content about the event to encourage visitors to attend. We also run the social media channels, aiming to increase engagement and drive conversations across platforms and linking the key show features with industry issues.

THE RESULTS
The campaign is year round and we achieve over 700 pieces of coverage across the portfolio of shows. We also continue to build the online communities across all key social media platforms year-on-year, all with minimal advertising spend.

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