Magimix

THE BRIEF
Drive awareness and engagement with Magimix to position as a leading brand within the crowded kitchen gadget market. We need to shout about the quality, durability and versatility of its products.

THE STRATEGY
Storm runs an integrated PR and social media campaign for Magimix. On the PR front, we combine a hard working press office that includes product placement, blogger and influencer relations, media competitions and liaison with high-profile broadcast programmes such as The Great British Bake Off and Masterchef, with partnership activity. This includes liaison with a range of cookery schools, home economists, chefs and foodie influencers.

For social media we run across three channels: Facebook, Twitter and Instagram. Activity includes always-on content, creative campaigns at key sales times such as Christmas, handling all customer service enquiries, and targeted advertising designed to put Magimix’s content on the feeds of fans of their stockists.

THE RESULTS
In the last year, over 220 pieces of coverage were generated by the PR campaign, with highlights including Nigella using and recommending the Vision Toaster, which resulted in strong exposure in the likes of The Daily Mail, The I, Metro, Good Housekeeping Online and Look magazine. Good growth was achieved across all social media platforms with Facebook up 24% and with an engagement of 4.3% and over 1.2m impressions and 2,000 clicks; Twitter up 15%; and Instagram up 176%, with a total engagement of over 20,000.

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