Product of the Year

THE BRIEF
Create awareness of Product of the Year (POY) Awards to drive entries and to maximise exposure for the winners.

THE STRATEGY
Storm implements an integrated campaign for POY Awards, with support around key times of the calendar year such as the awards launch, Jury Day judging and awards night. PR support ranges from inviting bloggers, journalists and competition winners to the Jury Day to take part in the judging, through to liaising with the official Media Partners (The Sun, Woman’s Own, Campaign and PR Week), hosting journalists at the awards night dinner and publicising the winners in all key media.

On social media, content is created for Facebook, Twitter, Instagram and Linked In. This is supported with targeted advertising and Insta-influencer campaigns. On the awards night, a live feed is set up to build excitement from guests arriving to the awards being announced.

THE RESULTS
The PR campaign achieved more than 100 items with a reach of 32m in 2018, an increase of 45% from the previous year. On social media, all channels showed impressive growth: Facebook saw followers increase 54%, while impressions grew by 51% to over 322K and engagement up 265%; Twitter followers grew by 57% and organic impressions by 153% to 893K and total engagement by 393%; LinkedIn followers grew by 33%, with impressions up 9% and engagement by 65%. The Insta-influencer campaign was also a resounding success with a reach of 472K, 9,378 likes and 384 comments.

Information
Date: