Security & Counter Terror Expo

THE BRIEF
To support SCTX, raising awareness within its vertical markets and to establish UK Security Week as the leading event for those tasked with protecting people, assets and nations from terrorist threats.

THE STRATEGY
A hard working press office sits at the heart of the SCTX campaign, generating coverage in key national, broadcast and vertical industry titles across the security, technology and emergency service sectors. This ranges from news generation, previews, commentaries, by-lined articles, speaker support and Q&As. Social media complements this activity, with monthly content generated for the show’s official LinkedIn and Twitter channels and a live feed from the event and the conference.

THE RESULTS
The 2018 event generated over 120 items of coverage with a reach of 128m, up 35% from the previous year. Highlights included a report from the show on Sky News Swipe, and coverage across nationals such as Daily Telegraph, the i, Evening Standard and Metro. Social media saw the #@SCTX18 tag used 3,616 times, up 271%, with 13,729 profile visits and 1,612 clicks to website. Storm also arranged for Sir Michael Fallon to host the show’s awards and also to tour the event to meet with key exhibitors and stakeholders.

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