Drive awareness of the Thai Taste products using the brand’s key messaging, ‘Real Thai, Real Flavour, Real Simple’. Thai Taste wanted social media to not only engage with foodies and confident cooks on the authenticity of Thai Taste products but also connect with those who might be new to Thai food, educating them on the cuisine and the simple to use Thai Taste range.
Storm uses a combination of always-on content and bespoke targeted advertising to reach the differing audiences across the Thai Taste Facebook and Instagram channels. Content ranges from posts defining the product USPs, recipe inspiration, demonstration videos to competitions with key partners – all with key messaging to ensure we deliver impact and raise awareness of the Thai Taste range.
By encouraging followers to share, post and talk about the Thai Taste products, Storm has grown both channels significantly over the last year. Facebook has increased by 30.1% with total impressions of over 450,000 and an engagement rate of 3.5%, while Instagram, which was launched in summer 2017, has increased to nearly 3,800 followers, an increase of 275% in the last 12 months.