The story of how it all vegan… We’re excited to announce that Storm has been appointed by Fry’s Family Foods, working together to drive brand awareness and demand for its Nature’s Plant Protein range of quality, completely vegan, meat-free alternatives.

Fry’s Family Foods is a global brand with particular presence in Australia, New Zealand and South Africa. Its business ethos of putting principles over profits has resulted in a highly ethical brand that leaves a minimal footprint on the planet, satisfying the hearts, minds and stomachs of ‘conscious consumers’. The brand has been operating since 1991 and has appointed to Storm to beef power up its profile in the United Kingdom, taking advantage of the increasing consumer demand for meat-free convenience meals.

For further information please contact Storm’s Head of Consumer PR, Elinor Tyler, on 020 7240 2444.