New matcha tea brand T-tox, the first in the UK to be aimed specifically at the health and fitness market, has recruited Storm Communications to handle its PR campaign.

Founded by personal trainer and fitness expert Johnny Harris, T-tox offers a range of high-end matcha tea blends that harness the benefits of loose leaf tea, for those who wish to complement an active lifestyle. Blends include Matcha Health, Matcha Energise and Matcha Recovery.

Storm will be in charge of raising brand awareness across health and wellbeing consumer media to build up sales and spread the word of matcha tea nutrition.

For further information, please contact Anneka Wahlhaus on 020 7240 2444 or email