With sugar consumption top of the news agenda and consumers increasingly concerned about the levels of ‘hidden nasties’ in their food, a ground-breaking flavoured water, Nuva, is aiming to revolutionise the soft drinks category.
Nuva is the result of a collaboration between former Evian marketing director Christine Renier and entrepreneur Gemma Pond, who recognised there was a gap in the market for a truly healthy flavour-enhanced water, without added sugar, sweeteners or calories. Combining naturally-sourced flavours and extracts with a high quality spring water, Nuva delivers refreshing and subtly flavoured water that will appeal to consumers of all ages, who are looking for a credible and healthy alternative to sugar-laden soft drinks.
Storm will be using its little black book of contacts to support the launch of Nuva, out reaching to journalists, key influencers and direct to consumers to generate wide spread awareness of the brand and drive trial.
For more information about Nuva please visit www.nuva.co.uk.