Tune Hotels, the burgeoning select-service hotel group, has appointed Storm to raise its profile at a time when the chain is undergoing rapid expansion in the UK. The hotel group launched in Malaysia in 2007 with a business model based on the low-cost airline structure, with great value rooms focussed on offering high quality basics – excellent beds, powerful showers, central locations, a clean environment, and 24-hour security – with guests paying extra  only for facilities and services they use. 

It is this unique proposition that will be at the heart of the PR campaign, which spans traditional and social media; Storm will be managing the UK Facebook and Twitter pages for Tune as well as supporting new hotel openings in Newcastle and Canary Wharf.