With more and more people opting for a low-sugar or sugar-free lifestyle, we are delighted to announce one of our newest clients, SugaVida, which is the UK’s only supplier of organic Palmyra Jaggery (a crystallised, unrefined nectar alternative to sugar).

The ultimate nutritious ‘super-sugar’, SugaVida has a low GI making it safe for diabetics, and is rich in vitamins and minerals including B1, B2, B6 and B12, so is ideal as part of a healthy diet.

One teaspoon of SugaVida – meaning ‘sugar of life’ – contains 36% of the RDA of vitamin B12, 210% of the RDA of vitamin B6 and a whopping 500% of vitamin B1. Highly versatile, it can be added to tea, coffee, smoothies, protein shakes and water as a superfood supplement, as well as used as an ingredient in baking and cooking, using the equivalent of 50% less sugar. It’s regularly endorsed by top nutritionists, dieticians and Michelin star chefs across the UK and Europe.

As the product goes through a packaging relaunch, Storm will be in charge of raising brand awareness in mainstream consumer and trade media to encourage sales and new listings, as well as communicating the incredible benefits of SugaVida.

For further information, please contact Naomi Matthews on 020 7240 2444 or email sugavida@stormcom.co.uk