Following a hugely successful campaign for last year’s event, Storm Communications has been reappointed by the Security & Counter Terror Expo to run their UK event PR. Starting in October, we will once again be running a proactive media relations programme to raise awareness of the event’s speakers and exhibitors in key vertical sectors, including the military, security, counter terrorism, critical infrastructure, cyber security and emergency services. Additionally, the 2017 event will see us managing digital activity around the show, connecting with key audiences via Twitter and LinkedIn channels, and creating targeted advertising.
Last year, we achieved a record amount of media coverage for the event, including high profile speaker pieces in a number of broadsheet national papers, as well as being broadcast on BBC News, Sky News and NBC News. All key media titles wrote extensively about the event in the lead up to the London show, which resulted in visitor numbers exceeding all expectations.
SCTX is one of many UK event PR accounts run by Storm. This year alone we have already managed press office activity for the portfolio of in-cosmetics Group events, including the newly launched North America show, Helitech International, World Travel Catering & Onboard Services Expo, Foodex, Food & Drink Expo and Trauma Innovation.
For further information about Storm Communication’s B2B and corporate PR credentials please call senior account director Adam Craig on 020 7240 2444.