Indyme, a real-time shopper engagement specialist, has appointed Storm Communications to raise its profile in the UK as it looks to establish its first European office. Storm will be responsible for helping Indyme launch a new range of smart response solutions for the retail sector to empower the UK’s retailers to improve customer service, build sales, reduce shrink and increase productivity. Indyme’s Smart Response solutions are currently used in seven out of the top 10 US retailers with nearly 30,000 systems installed in outlets worldwide including Toys R Us, Lowes, Walgreens, Target, Home Depot and Kohl’s.

The PR campaign will include significant market research and analyst relations as well as a traditional campaign spanning print and online media to demonstrate its current and emerging solutions portfolio throughout Europe.