- Launching London café with a social purpose
- Driving footfall and creating awareness of ‘story beyond the coffee’
Trampoline, the London café with a social purpose, was launched to provide refugees the chance to bounce back and develop new skills in the UK. With ambitious plans to open 14 cafes in 4 years across the UK, it was crucial to create awareness and an understanding of Trampoline’s purpose around its first outlet.
A hard-working media relations campaign was instigated, with an exclusive being offered to the Evening Standard. Once secured we reached out to a wider audience with coverage appearing in media such The Guardian, BBC Radio London, Hot Dinners and London on the Inside.
Ten London, socially aware influencers were also invited on a #gifted basis to review the café, resulting in multiple posts, Stories and Reels during the first month of opening.
