- Relaunching the show following the COVID-19 pandemic
- Creating a buzz about being back on site and making sure it was a must visit date in diary for the cleaning industry
After nearly two years and a global pandemic, The Cleaning Show needed to shout loud about its return to London in Autumn 2021 and bring together the industry to network, learn and do business.
Highlighting the latest thinking about cleaning and hygiene, even more topical due to COVID-19 in workplaces, care homes, educational establishments, leisure outlets and more, The Cleaning Show campaign was run over 4 months – shorter than normal due to changing restrictions on business events.
News and previews formed the backbone to the activity and spread the message within the wider industry media, while tailored content and thought leadership features and Q&As using key speakers added more in-depth commentary with key partner magazines and online sites.
