• Re-energised and updated social media channels with fresh new look
  • Robust social media advertising campaign
  • Careful handling of negative commentary

Engagement Rate
Campaign Length (Months)

Hereford Beef is a heritage breed with low brand awareness compared to other British breeds. Key objective was to raise awareness so consumers would ask for by name.

Campaign combined a fresh approach across all social channels with contemporary imagery, designed posts and recipes, with a low cost but hard-working digital advertising campaign. Careful community management also looked to handle any negative commentary about eating meat.