Re-energised and updated social media channels with fresh new look
Robust social media advertising campaign
Careful handling of negative commentary
Campaign Length (Months)
Hereford Beef is a heritage breed with low brand awareness compared to other British breeds. Key objective was to raise awareness so consumers would ask for by name.
Campaign combined a fresh approach across all social channels with contemporary imagery, designed posts and recipes, with a low cost but hard-working digital advertising campaign. Careful community management also looked to handle any negative commentary about eating meat.
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