• Launching London’s iconic flower market in a new home
  • Dominated London’s news on opening day
  • Delivered high profile national and London media

Pieces of Coverage
Campaign Length (Months)

London’s iconic fruit and veg and flower wholesale market, New Covent Garden Flower Market, is currently undergoing a major redevelopment at its site in Nine Elms.

The first phase to open was the new Flower Market giving an opportunity to talk about the redevelopment, its historic story and to reaffirm its position as London’s finest wholesale flower and foliage market.

An intensive media programme was put in place which saw high quality nationals, broadcast and London news media invited to the market to film and interview management and the traders. The Press Association was used for photography and this was syndicated on the morning of the opening to all news and picture desks.

The opening was featured on BBC London TV, ITV London and London Live TV, and included in 10 national news pieces and 2 items in the London Evening Standard.