Positioning at the forefront of technology driven advances in packaging machinery
Campaign reach across UK, Europe, Middle East and Asia
Achieved greater share of voice than main competitors around key trade shows
Pieces of Coverage
Campaign Length (12 Months)
Kliklok required a multi-territory PR campaign to position as a leading manufacturer of quality, effective and production-friendly food packaging machinery. It had to run across the chilled and frozen foods, cereals, confectionery, dairy and bakery sectors in the UK, Europe, Middle East and Asia.
A thought-leadership and commentary focused campaign spearheaded the activity, positioning Kliklok as an innovative industry leader at the forefront of the latest technological advances in food packaging. This was supported by an always-on media relations campaign that focused on news, features and placing case studies across key industry press.
The campaign also provided support for Kliklok at a number of leading trade shows in the UK, Europe and the Middle East, resulting in the company achieving a greater visibility and share of voice than its leading rivals before, during and after each of the events.
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