• Short lead campaign to support 10th anniversary
  • Achieved coverage in wider industry press than just in-house title

Pieces of Coverage
Campaign Length (Months)

Imbibe is the leading exhibition for anyone that sources, buys or serves drinks in the licensed on-trade. A campaign was implement just 3-months out from show to cement Imbibe’s position within the industry and to help celebrate its 10th anniversary.

Focusing on the breadth of products at the show, all the latest innovations and product launches, and announcing the winners of a number of national industry competitions, the compressed campaign centred around the press office function of news, previews, thought leadership features with key speakers, and fulfilment of all editorial contras with key publications.

Almost three-quarters of all coverage was achieved in the main hospitality and drinks trade titles, a key objective to broaden exposure from Imbibe’s in-house magazine.