• Establishing as credible voice within industry
  • Secured higher media presence than PwC, Deloitte and CNS Group in 3-month launch period
  • Helped recruit x3 target number of security testers

Pieces of Coverage
Campaign Length (Months)

Disruptive cyber security testing platform Avord needed to establish a credible voice within industry ahead of its client-side launch, and create awareness of this new technology to assist its second round of fund raising.

A survey was undertaken with 400+ UK businesses about security testing which was used to compile a robust report: The Cost Of Security Testing. This formed the basis for the campaign, with news releases, thought-leadership articles, social media content, infographics through to corporate video and sales brochure produced using findings. A launch event was held in London with 18 journalists attending including Information Age and IT Pro, and a series of thought leadership articles extended coverage from the launch.

A highly successful campaign that helped establish AVORD as a credible player within cyber security and won the Best Use of Data in the Corporate Content Awards for Storm.