Magic-themed bar The Cauldron and its sister venues across London – the Wands & Wizard Exploratorium and Superheroes Bar, were re-opening in April 2021 after COVID restrictions started to ease. With every pub, bar and restaurant in the UK reopening at the same time, we needed a sound strategy to stand out from the crowd.
We looked to capitalise on the venues’ highly visual nature, seeding eye-catching imagery and pitching to TV as well as video teams at online and social-led media outlets. Alongside this, we offered exclusive first-use of the reopening stories to a select few tier A media. A series of #gifted visits with London-centric Instagram and TikTok influencers were also set up to deliver an ongoing drumbeat of visibility for each venue.
Hero coverage included London Evening Standard, Tyla and Pink News, ITV Good Morning Britain, The i and London on the Inside.
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