• Handled show portfolio for 13 years
  • Global events in Europe, Asia and North & Latin America

Pieces of Coverage (per year)
Length of Campaign (Months)

Storm has worked with the in-cosmetics Group on its Global, North America, Latin America, Asia and Korea shows since 2009. The campaigns run year-round promoting all shows and aim to reinforce that they are the most important group of events for the cosmetics and personal ingredients industry.

Working closely with all the key cosmetics ingredients and personal care publications and on-line sites around the world, Storm ensures that content highlights key industry issues and trends, hot topics and thought-provoking innovation. This ensures that in-cosmetics is seen as a thought-leader, rather than just an event, while giving the media interesting and topical content.

Bespoke creative campaigns are also implemented. In 2019 the MarCos initiative created a diverse range of content for the North American event website including a white paper of beauty technology and a six-part series on how indie brands could expand their business. For in-cosmetics Global 2019 we also devised and successfully launched Global Beauty Day.