• Multi-layered campaign across media and event’s Hub
  • Building credibility as source for inspiration, education and industry trends
  • Successful relationship spanning a decade

Pieces of Coverage
Length of Campaign (months)

Storm has worked with RX Global on its World Travel Catering & Onboard Services Expo (WTCE) since 2014. The 10-month annual campaign is designed to reinforce the show’s status as the leading global event for the onboard services industry.

A campaign focusing on inspiring content is implemented including interviews and by-lines, thought leadership articles, case studies, trends pieces and exhibitor news stories. As well as delivering earned media coverage, content is also repurposed on the WTCE Hub to increase website traffic during show registration months. This ensures that WTCE is more than just an event. The brand provides thought provoking insights year-round and is a credible source for inspiration, education and industry trends.

Bespoke creative campaigns are also run alongside, roundtable events with industry experts, partnerships with industry bodies, downloadable reports and show-floor activations. In 2023, Storm worked with Oxford professor Charles Spence on a report titled ‘Sensehacking: Passenger Wellbeing in the Air’. This was brought to life at show with a ‘Wellbeing Walk-Through’ to guide visitors to exhibitors that addressed areas discussed within the report.