Supporting rebrand, Tesco listing extension and NPD
Achieving strong share of voice in the trade media
Landing 81% of coverage in tier-A titles
Pieces of Coverage
Length of Campaign (months)
Launched in 2016, Rokit Health’s aim is to make healthy hot drinks convenient for all. Its range of tea and coffee do more than quench your thirst. Each drink refreshes, comforts, energises and relaxes, helping you bring balance to your world. They only ever use raw ingredients, which are minimally processed and free from chemicals, preservatives and flavourings. And what’s more they are kind to the planet as all its teabags are plastic and bleach free, and pods are 100% recyclable.
In Spring 2023, Storm’s Food & Drink PR team was brought on board to create awareness and noise around its rebrand, new listing in Tesco and to support exciting NPD.
Promoting UK first
With the functional food and drink sector booming, Rokit Health was the first brand to launch coffee pods and RTD cans boasting added health benefits thanks to vitamins, minerals and botanicals. A campaign was devised to capitalise on this inherent news value and strike while the iron was hot.
Activity was built around both supporting the extended Tesco listing and exciting potential new stockists. A coffee morning was held at William Reed Publishing where we were able to get in front of key trade journalists, including The Grocer and Convenience Store, to build relationships and secure coverage.
And to help motivate consumer awareness and purchase, the Food & Drink PR team targeted top tier titles, sending cans, pods and coffee machines so each could try the range and feel the benefits for themselves. We landed coverage in media including Men’s Health, Daily Mail, Women’s Running, Metro, The Independent and more.
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