A digital-first campaign to launch new range of turkey products
Highly creative ‘What the Flock’ campaign
Achieved high engagements rates from zero base
Campaign Length (Months)
The Turkey Kitchen was a new launch from Avara Foods to establish turkey as an all year round meal choice. Aimed at pre-family, urban millennials the three-month digital-first campaign was called ‘What the Flock’ and focused on social media and influencer marketing.
A proprietary Instagram page was launched with a mix of graphic design posts, product and recipe photography alongside UGC. A micro-influencer campaign was also launched to reach a wider audience and to create recipe content. This was all underpinned with social media advertising, both promoting posts and investing in dark ads to reach a highly targeted audience.
From a zero base, the campaign reach was an impressive 3.4 million in just three-months with an engagement rate of 5%.
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