- Creating brand cut through in a crowded and competitive market
- Putting products in hands of aspiring and keen home cooks
- Curating social channels to position as a lifestyle choice rather than just a kitchen product
Storm worked with iconic French brand, Magimix for over 6-years handling all its consumer product PR, brand partnerships, influencer marketing and social media activity.
The brief was to ensure that Magimix was front-of-mind for food lovers and aspiring chefs when looking for assistance in the kitchen, and that its brand values of quality, versatility and longevity helped it to stand out in a competitive and crowded space as the small domestic appliance of choice.
An always-on campaign via the national and consumer lifestyle media created the drumbeat of coverage, which was amplified with strategic product placement on high-profile TV shows such as Masterchef, Great British Menu, Saturday Kitchen and Sunday Brunch to name but a few. Tactical relationships with cookery influencers and leading cookery schools were also negotiated so that the core range was seen and used by the next generation of aspiring home cooks.
UK-centric Facebook and Instagram channels were launched where not only the wide range of Magimix products could be showcased, but also non-branded lifestyle content utilised to seed that a Magimix was about a particular lifestyle rather than just an individual product. This was supported with targeted advertising designed to put Magimix’s content on the feeds of fans of their stockists (John Lewis, for example), and their competitors (KitchenAid, Kenwood etc).
