• High-profile trade media campaign
  • Positioning as a leader in sustainable construction sector
  • Achieving above average engagement on LinkedIn

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Length of Campaign (months)

Duraproducts, a leading UK-based green construction engineer wanted to raise awareness of its pioneering sustainable surface water drainage solutions among civil engineers, contractors, installers, eco-conscious brands and builders merchants. The company offers products with multiple functional, safety, health and sustainability benefits versus traditional alternatives.

A campaign was developed focusing on news and thought leadership opportunities to position as expert commentators in all relevant trade media. Case studies of successful projects were crafted alongside press releases on company news to drive a regular drumbeat of coverage and win share of voice within its key press. Over 90 pieces of coverage were generated, largely in tier A titles, with over 25% comprising thought-leadership articles.

LinkedIn was also used as a key communications channel to host specialist industry debate and discussion. Weekly content was posted, resulting in a 4.8% average engagement per post. This is significantly above the LinkedIn average of 2%.