- Creating emotional connection to brand
- Driving web traffic and increasing UMU by 20%
- Creating visually appealing and on-brand content for all digital channels
The Dadventures campaign for Burts was created to drive engagement and web visits during a key sales period. Using a mix of influencer and social media activity, the campaign looked to target young dads, key purchasers of the brand.
Working with a range of influencers on Instagram, we asked dads around the country what their ultimate ‘dadventure’ would be and ran a competition on Burts’ website to win £1,000 to bring it to life.
All content included calls to action to enter the competition, which helped to drive web traffic and increase unique monthly users by 20%. The content replaced Burts’ regular always-on activity for the duration of the campaign to allow the assets to have as much exposure as possible, all supported with rigorous targeted display and retargeting advertising, designed to drive web traffic and engagement.
