• Providing corporate communications support for over 14 years
  • Raising awareness of Roadchef’s brand partners
  • Positioning business as the most innovative service area operator

Campaign length (years)
Pieces of coverage (per annum)
Crisis Management Service

Every year, 50m+ motorists stop at Roadchef’s service areas. They are a mainstay of the British motorway but have historically suffered from a poor reputation – driven by an association with expensive food, poor service and a lack of healthy catering options.

Since being appointed by Roadchef in 2009 to promote the 50th anniversary of Watford Gap, we have provided a range of corporate communications services that have enabled the company to position itself as the most innovative service area operator in the country and protect it against any reputational damage.

Over the years, we have delivered everything from full-page national media leadership team profile coverage, presenting the company’s vision for services areas, to regional long service award pieces highlighting employment opportunities. We have advised on various topics, including acquisitions, new brand launches – such as bringing Leon to the motorway for the first time, ESG communications strategy and much more.

And it doesn’t stop there. The nature of service areas means that issues can occur at any time, anywhere. Our team’s proactive media work is complemented with a crisis management function, where we help the business protect its reputation, around the UK, against a diverse range of issues.