- New look Instagram, Facebook and LinkedIn feeds
- Supporting retailer listings with savvy social ads
- Boosting awareness of NPD launches
In line with a full rebrand and Tesco listing extension, functional coffee brand Rokit Health brought Storm’s social media team onboard to create impactful content across Rokit Health’s Instagram, Rokit Health’s Facebook and Rokit Health’s LinkedIn.
The aim was to introduce the brand’s target audience to its new look and NPD through attention-grabbing, mixed-medium posts.
On Instagram and Facebook, dynamic, always-on content featured reels, carousels, GIFs and stories. This was to help drive in-store recognition and, ultimately, purchase. Influencer content was also commissioned to broaden the campaign’s reach and produce meaningful, engaging UGC that could be reshared on the channels.
On LinkedIn, Storm’s social media team harnessed topical, trend-led intel for a grocery retail B2B audience. This included a series of long-form thought-leadership articles. Ad spend was also setup to laser target key buyers on the platform, in line with key campaign moments.
