- Positioned show as the MUST ATTEND flagship security event
- Utilised leading experts to position as credible thought leader in industry
- Increased media exposure by over 400% in 2022
Following the success of the 2020 and 2021 PR campaigns, Storm was reappointed to drive awareness of ISE 2022, tasked with expanding the show’s audience and raising its profile as a thought leader within the international security community.
The seven-month campaign focused on a hard-working press office campaign delivering impactful media relations and credible thought leadership, coupled with profiling opportunities for industry experts confirmed to speak at the show. Driving media engagement was a core focus for the campaign, helping to drive pre-show trade coverage and at-show national media opportunities.
The campaign saw a 405% increase in coverage in 2022, with 900 pieces across key trade and industry titles as well as national news outlets, all name-checking the event. More than 20 interviews were secured with conference speakers, while a further 17 were filmed and edited for use on the event’s own social channels. Press attendance also increased by 54% with leading journalists from the Press Association, The Independent, The Times and Daily Express all attending.
