Showcase of annual Award winners brings cartonboard excellence to life reaching over 40,000 per year in UK
Highly successful campaign now replicated in France in 2022 and planned for Germany in 2023
Campaign Length (Months)
The European Excellence Awards are run annually by Pro Carton, the European Association for Carton and Cartonboard manufacturers, to recognise key innovations in cartonboard by brand owners and companies across Europe.
Communication of the Awards was traditionally only achieved within key European industry media so to reach a wider consumer, industry and student audience, the Museum of Brands in London was approached to house a dedicated space to profile the Award winning initiatives. Now in its third year, the showcase helps shine a light on the benefits and real-life applications of cartonboard, and how leading brands such as Smarties, McDonald’s and Heinz are switching to the material to enhance their sustainability credentials.
The museum attracts more than 40,000 visitors annually, with 20,000 students attending through collaboration with local schools and colleges. Over the past three years, the promotion of the exhibition has driven both local and trade media coverage, while its success has resulted in the roll-out of the same exhibition at the Musée du Cartonnage et de l’Imprimerie in Valreas, France in 2022. Discussions to roll-out the exhibition in Germany in 2023 are now also underway.
Third Party Embeds
Third-party cookies are cookies that are set by other websites, not this one. This website may use embedded content from other websites, such as Google maps. Your consent if required to view content from these website embedded on this site.
These cookies are used to collect information to analyze the traffic to our website and how visitors are using our website. For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website site for you. The information collected through these tracking and performance cookies do not identify any individual visitor.