Ran exclusive food pairing and whisky tasting event
Forged meaningful relationships with the media
Pieces of Coverage
Campaign Length (Months)
While Australian whisky Starward is popular Down Under, the new world whisky brand was looking to raise awareness in the UK and support its listing in Waitrose.
The campaign comprised a number of consumer PR activities including media relations, an in-person whisky tasing event and organic and paid-for influencer engagement. This was supported with trade PR, to deliver robust results that helped generate strong industry awareness.
Broadcast coverage with Talk TV was achieved alongside editorial in a range of print and online media including Daily Mail, delicious magazine and Waitrose magazine, and a business profile with just-drinks. This was supported with an influencer campaign that resulted in 37 organic and paid-for social posts with a total reach of 188k.
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